Tom Berry, Justin Harvey, and Francesco Boninsegna of Levi's Footwear and Accessories came in to visit today and give feedback on where everyone is at in the design process. Teams gave informal pitches and were able to have conversations about design tweaks or brand direction.
The Red Tabs each presented their material and color stories. Because Levi's has such deep American heritage, applying synthetic leather to the brand can be tricky. To the consumer, synthetic and genuine leather are hard to differentiate between. Also, comfort and performance are major design ethos, so the mix of genuine leather with tech performance aspects is important. The CMDs are incorporating SRL genuine leather to connect with the heritage aspect of Levi's with Mogae knits and San Fang synthetics for performance. Check out the slideshow below!